🌿 Founding Member Pricing — 1,000 spots

Let them grow safely.

Three layers of family content protection. Real-time audio bleep. TV editing without hardware. Guardian messaging protection — inbound and outbound. Val watches for signs your child is struggling.

Start Protecting — Free See How It Works
Layer 1 DNS is free forever. No credit card. No expiration. Protects your entire home network.
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The Problem
Every other parental control is a blunt instrument.
They block or they do not. They monitor after the fact. They require hardware. They do not touch what plays on the TV. Shel is different.
🔇
Circle blocks Netflix entirely
Or does nothing. There is no middle ground. Shel bleeps profanity mid-sentence, mutes violent scenes, and sends you a session summary — not 100 notifications.
📱
Bark monitors after the fact
Bark tells you something happened. Shel stops it. Guardian filters what comes in AND what your child sends out — in real time, before it is seen.
📺
Nobody protects the TV
The living room TV is the most unprotected screen in the house. Shel reaches it through your router, SmartThings, Roku, and LG ThinQ — no box required.
How Shel Works
Three layers. Every screen.
Each layer protects a different surface. Together they cover everything — phones, tablets, TVs, consoles, and every device on your WiFi.
1
Free Forever

Cloud DNS — Your Home Network

Point your router to Shel's DNS. Every device on your WiFi is protected: TVs, gaming consoles, smart speakers, laptops. 50,000+ inappropriate domains blocked. Runs on our servers — works even when your computer is away from home.

All TVs PS5 / Xbox / Switch Smart Speakers Works offline No hardware
2
Shel+

Device App — Phones & Tablets

Install the Shel app on your child's iPhone or Android. Protection follows them everywhere — at school, a friend's house, anywhere. App-level filtering, social media controls, screen time scheduling, location tracking, and Guardian messaging protection.

iPhone & Android Works off-WiFi Location tracking Screen time Guardian
3
Shel+

Content Engine — Real-Time Editing

35,000+ title database with millisecond-precise flags. Dual-track: real-time ML detection runs on every device simultaneously with predictive database hints. Bleeps profanity, mutes violence, blurs inappropriate images — all in real time, in any app. TV control via SmartThings, Roku, and LG without any local hardware.

Netflix / Disney+ YouTube / TikTok TV without hardware 35K+ titles Real-time ML
Guardian
The industry's first bidirectional messaging filter.
Every competitor monitors what comes in. Guardian also monitors what goes out. Your child cannot send profanity, inappropriate images, or location data.
🚨
Grooming Pattern Detection
Identifies predatory language patterns across all messaging platforms simultaneously. Immediate alert to parent.
🎮
Gaming Friend Auto-Sync
Connect Epic, Xbox, Roblox, and Steam accounts. Known friends pass silently. Unknown players trigger an immediate alert.
📤
Outbound Filtering
Your child cannot send profanity, inappropriate images, or their location to anyone — even if they try.
📱
Screen View on Alert
Parent gets an alert, taps "View Screen" — sees exactly what their child's device is showing right now. Peer-to-peer, zero video stored.
Guardian — Live
hey want to come over? my parents are gone
🚨 Guardian: message contains potential grooming pattern — parent alerted
send me that pic you took
⚠️ Guardian: outbound image request blocked — not delivered
hey Jake it is me! want to play Fortnite?
✓ Guardian: Jake is an approved contact — message delivered normally
Val
A caring presence, not an alarm system.
Val watches for patterns that sometimes suggest a child may be struggling. She never blocks. She never stores content. She tells you gently, with the words to start a conversation.
💙
Val noticed something
A caring presence watching over your child
"I noticed some patterns that sometimes come up when kids are going through a hard time. It could be nothing — but you know your child best. Here are some ways to start a conversation."
How to start the conversation
"I have noticed you seem a little down lately. How are you really doing?"
Resources
988 Suicide & Crisis Lifeline · Crisis Text Line: text HOME to 741741
Val never stores what your child searched or wrote. She only notices patterns.
Pricing
Start free. Upgrade when you are ready.
⏳ Founding member pricing — locks in forever · Increases to $12.99/mo and $19.99/mo at 1,000 subscribers
Free
$0
forever
✓ Cloud DNS — full home network
✓ 50,000+ domains blocked
✓ All TVs, consoles, speakers
✓ 1 child profile
— Phone/tablet app
— Real-time content editing
— Guardian
Start Free →
FOUNDING RATE
Shel+
$9.99
per month
$79.99/yr — save $40
✓ Everything in Free
✓ Shel app on phones & tablets
✓ Real-time audio bleep
✓ TV content editing
✓ Guardian — bidirectional
✓ Val emotional intelligence
✓ 3 children · 5 devices
Lock In $9.99/mo →
FOUNDING RATE
Family
$14.99
per month
$119.99/yr — save $60
✓ Everything in Shel+
✓ 6 child profiles
✓ Unlimited mobile devices
✓ Co-parent account access
✓ Guardian on all 6 children
✓ Priority support
Lock In $14.99/mo →
All plans include a 7-day free trial · No App Store cut — web billing only · Cancel anytime
35K+
titles in content database
50K+
domains blocked
7
methods to detect who's watching TV
0
bytes of audio stored
For families, schools, and libraries
Protection for every size.
Enterprise plans for schools ($2.99/device), libraries ($1.99/device), and theaters ($4.99/device). CIPA/FERPA/COPPA compliant. 30-day free trial.
Explore Enterprise →

Start protecting your family today.

Free forever for home WiFi. Upgrade when you are ready. Founding rates lock in for life.

Start Free — No Card Needed → Read the FAQ